Raise your baking standards.

Standards led writing on pastry technique, ingredient sourcing, flavour structure, and troubleshooting, from pastry chef Faye Palmqvist.

Pastry, cakes, tarts, chocolate, buttercreams, viennoiserie, and seasonal desserts.

Le Cordon Bleu trained, former pâtisserie owner, published collections and technical guides.

Read the latest Insights

Get one standards led baking insight each week.

Ingredients, technique, flavour, and troubleshooting. Written for people who care about craft and want work that holds up.

No noise. Unsubscribe anytime.

Most baking content is not built for quality.

A lot of online advice is repetitive, vague, or designed for shortcuts. The result is predictable: inconsistent outcomes, wasted ingredients, and desserts that look fine but taste flat.

This site exists to change the baseline. You will learn how professionals think, choose ingredients, build flavour, and troubleshoot properly so your results become reliable, cleaner, and more finished.

What you will learn here

Dark and milk chocolate blocks showing quality pastry ingredients and chocolate selection for baking and patisserie

Ingredients that change outcomes


Butter, chocolate, flour, dairy, sugar, salt, fruit, nuts. What matters, what does not, and what to prioritise when quality is the goal.

Pastry technique showing chocolate being whisked, illustrating emulsions and professional baking methods

Technique with professional context

Structure, emulsions, aeration, mixing, temperature control, and the real reasons things split, sink, curdle, crack, dry out, or turn grainy.

Finished pastry dessert showing flavour balance, texture, and professional dessert presentation

Flavour structure and seasonal judgement

How to build desserts that taste clean and balanced, using seasonality, acidity, fat, sugar, and texture with intention.

Professionally plated patisserie dessert presented in a restaurant setting, demonstrating restrained dessert presentation and proportion.

Start with these Insights

Why Other Bakers Shouldn’t Follow Your Business Page

Jan 14, 2026

The Baking Standard

For people who want access to the deeper work I do not publish publicly.

The Baking Standard is a paid subscription where I share seasonal thinking, ingredient judgement, technique breakdowns, and professional frameworks as they develop, not packaged courses, not surface level tips.

This is not about volume. It’s about clarity.

What members will receive

  • Seasonal briefs that shape flavour direction and dessert thinking

  • Ingredient sourcing notes with real decision making criteria

  • Technique breakdowns and troubleshooting with professional context

  • Member only notes, collections, and working documents as they are released

The Baking Standard is opening in stages. Early members join as the library is built and help shape its direction.

 

Join the waitlist

Meet Faye

I’m Faye Palmqvist, a professionally trained pastry chef and former pâtisserie owner.

I publish because good pastry should not be rare. People deserve better benchmarks for what quality looks like and bakers deserve clearer information than the usual recycled advice.

Read my story

Faye’s Baking Standard Notes

Ingredients, technique, flavour, and troubleshooting. Written for people who care about craft and want work that holds up.

Unsubscribe anytime